Not only has this trend remained firmly in place for the last two years, brands also will increasingly see more customers turn to social media platforms for service-related issues. But with lockdowns and travel restrictions of 2020, the invisible cloak was removed as brands realized they were unequipped to meet customer expectations without a diligent social customer care strategy. Social customer care has always been a component of social media marketing but had previously remained mostly in the shadows. One of the most significant shifts brands experienced were the number of customers that turned to branded social accounts to address their customer service questions and needs. The pandemic forever changed the way customers interact with brands on social media. More brands will look to apps like BeReal to grow their Gen Z community, taking an authentic approach to marketing. We’re already seeing creative strategies with brands like Chipotle who are using BeRea l to offer exclusive promos and discounts. But for the early adopters, the effort paid off. Like TikTok, when the app debuted brands were skeptical. With the success of TikTok and overall, Generation Z online behaviors, brands will become more confident in dipping their toe into emerging platforms.īeReal is a great example of an up-and-coming platform with a lot of promise. Not every test will work, but that’s exactly why it’s a test. If you don’t try new formats, new platforms, or new trends, you’re already out of the loop. Remember the Clubhouse craze? Part of social media marketing is all about experimentation. Brands will tap into emerging social platforms Not only does this save valuable time and resources (as content is plug-and-play) but it shines the spotlight on a brand’s most loyal customers while helping prospective buyers make informed purchasing decisions. For brands, it’s a no-brainer to use the treasure trove of real-life testimonials. Marketers have seen UGC drive 29% higher web conversions compared to campaigns or websites that fail to leverage UGC. In 2023 we will see more brands embrace word-of-mouth marketing, using social media as a vehicle to source user-generated content (UGC) from customers. Brands don’t always need to pay out of pocket for materials that can make a real impact on their KPIs. We watched the footprint of microinfluencers grow, but what about micro microinfluencers?Īuthenticity is such a powerful force with customers. Companies of every size have leaned in, cooperating with influencers to help drive brand awareness and substantially lift online sales. We’ve long been saying influencer marketing will continue to play a more important role in marketing campaigns and the data has proven this to be true now more than ever. As we near 2023, we predict the following five trends are most likely to impact social media marketers. While the marketing landscape is full of uncertainties, there are social media trends marketers can count on during the next 12 months – all based on consumer expectations, social engagement with younger demographics and current KPIs driving brand success. The rate of change across social media apps sees no sign of slowing, forcing marketers to brace for what’s in store in 2023. This year has been a transformative year in the world of social as we watched consumer trends fluctuate, new technology launches and emerging platforms grow. Social media marketing is an ongoing challenge requiring brands to react to shifting audience behaviors and proactively adapt to trends that are in constant motion.
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